Mockup of a hanging poster for an event called TeamDeMonium

Team-De-Monium Poster Campaign

Team-de-monium Poster Campaign

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poster for an event called TeamDeMonium
poster for an event called TeamDeMonium
poster for an event called TeamDeMonium
poster for an event called TeamDeMonium

Inspirus launched a hackathon event, for which I was tapped to develop an internal marketing campaign that would communicate the purpose of the event, generate interest, and deliver critical information for prospective attendees (dates, times, signups, etc.). 

Knowing that our office was outfitted in very neutral colors, I immediately planned to leverage our secondary/tertiary color palettes to create a visually disruptive poster initiative that would lean in to the vibrant, spirited, creative theme of the event. 

I identified a list of phrases that would build excitement and speak to the fun, collaborative and highly engaging environment planned for the actual event. I set these in oversized type that filled the page, which when combined with the colors chosen, made the poster campaign a little over-the-top. This generated a lot of curiosity – which was then turned to focus on the relevant details that I added in bright white to provide a stark contrast to the poster backgrounds.

amelialeicht

Hello! I'm Amelia Leicht (that's me in the hat!), a human-centered designer and design educator based in Dallas, Texas. I hold an MFA in Graphic Design and Visual Experience from SCAD and have extensive experience in multiple design disciplines, design strategy, and design thinking. I am known for my commitment to research-driven design, for my ability to communicate across channels and mediums, and for my ability to solve real problems for real people.

My philosophy is simple: I want to do great work, and I want my work to do great things. I’m always looking for ways in which I can exercise my skills in collaborative settings with other cool people who, like me, are relentlessly curious and find joy in the work of design and problem-solving.

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