House of Destiny hired me to develop a brand identity system that addressed several things – 1) address current needs but allow for growth, 2) acknowledge the previous brand, and… House of Destiny Brand Identity and Guidelines
An Brand Narrative written for employees at the launch of PMG’s rebrand and repositioning in 2017. … PMG Brand Narrative
The Customer First Guarantee Logo Design work completed by Amelia Leicht for Travelocity. The Customer First Guarantee was Travelocity’s core differentiated product from 2016 – 2018.… Customer First Guarantee Logo Design
During the transitional period of Travelocity’s acquisition by Expedia, resources were simply not allocated to teams or projects that weren’t transactional in nature. This presented a major challenge for the… Go & Smell the Roses Campaign Landing Page Design
