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House of Destiny Brand Identity and Guidelines

House of Destiny Brand Identity Guidelines House of Destiny hired me to develop a brand identity system that addressed several things – 1) address current needs but allow for growth, 2) acknowledge the previous brand, and 3) identify a generally more modern aesthetic.  The work for this guide fell into two streams: content/copywriting, and visual …

Iceland Photography

Iceland Photography My husband and I took a trip to Iceland to drive the Ring Road for our 10th anniversary in 2017. Below are a selection of photos that I shot and edited from that trip.

Ginger’s Treats Logo Work

Ginger’s Treats Logo Design and Branding Work Katie Metz hired me to design a logo for her new business – an organic, preservative and additive-free line of dog treats she originally developed for her adopted pit bull mix, Ginger.  It was important to Katie that Ginger be a core part of her brand, and had …

Cash Will Trash Your Culture Infographic

Cash Will Trash Your Culture Infographic The purpose of this infographic was to concisely explain the complex idea that cash-based award programs are detrimental to workplace culture and provide actionable information that HR managers could use to transition their programs away from cash awards. I worked with our strategy team to aggregate the relevant studies, …

FWSSR Commemorative Badges

I had the opportunity to design the commemorative badge for the Fort Worth Stock Show and Rodeo for several years (2011-2014) while I worked for Inspirus, LLC in Fort Worth, TX.   I worked with the client (FWSSR), the account manager and the engraver onsite at our facility to develop designs based on the criteria and requirements …