Some of the first logo work I completed for Travelocity was for the 2014 #iWannaGo social media contest (press release: https://travelocity.us/2RlqI9J).
The nature of the contest was whimsical, impulsive, and good fun – so the ideas behind the logo concepts visually reflect that spirit and tone. My design for the logo pulled a lot of weight in terms of communicating the entry mechanism of the contest – posting (telling) via social media (hashtag).
One of the core requirements for the logo was that it needed to work in layouts with the current tagline, but also needed to stand alone – and both variations had to work in multiple layouts and executions. The final selected logo was featured across Travelocity and The Roaming Gnome’s social media channels, on a contest microsite, in TV advertising, and online banner advertising on the Travelocity website and elsewhere across the media buy online.