Graphic Design and New Technological Modalities

Where does the role of the designer live in the age of AI, audience research and crowdsourcing? How do we best navigate these new frontiers and modules? How does the designer’s intuition compare to these current technologies and processes? Is there any separation?

The goal of this project was to explore the current role of the Graphic Designer in light of our current technological context (generative AI, crowdsourcing, and outsourcing) in order to more deeply understand our relationship with these tools and how they might influence, inform, or derail the role of the human designer.