Katie Metz hired me to design a logo for her new business – an organic, preservative and additive-free line of dog treats she originally developed for her adopted pit bull mix, Ginger.
It was important to Katie that Ginger be a core part of her brand, and had specific stylistic ideas about the logo. Knowing that Katie wanted an illustrated Ginger as the focus of the logo, I began with a photo of Ginger and worked through several rounds of color passes, vector conversions and digital painting in order to land at the first iteration of the art. From that illustration, I tweaked lines to get Ginger’s “smile” just right, worked through color variations and typefaces in order to land on a final logo that Katie, Ginger and I loved.
Ginger has since crossed the Rainbow Bridge and Katie eventually sold her business, but the logo and branding I developed for Ginger’s Treats lived on her website, on her packaging and marketing materials, including emails, social media and print advertising.