FWSSR Commemorative Badges

I had the opportunity to design the commemorative badge for the Fort Worth Stock Show and Rodeo for several years (2011-2014) while I worked for Inspirus, LLC in Fort Worth, TX.


I worked with the client (FWSSR), the account manager and the engraver onsite at our facility to develop designs based on the criteria and requirements for that year.The general process was to meet with the client to understand any creative elements, motifs or information they’d like to include with the badge design. I’d start with sketches that I presented to the account manager, who selected a final concept. We then worked with the engraver to understand constraints around metal thickness, enamel fill properties, modeling and machine capabilities.


Once we had a mocked, workable design, we sought client feedback and eventually approval, then went into production for delivery by January of each year.


Hello! I'm Amelia Leicht (that's me in the hat!), a human-centered designer and design educator based in Dallas, Texas. I hold an MFA in Graphic Design and Visual Experience from SCAD and have extensive experience in multiple design disciplines, design strategy, and design thinking. I am known for my commitment to research-driven design, for my ability to communicate across channels and mediums, and for my ability to solve real problems for real people.

My philosophy is simple: I want to do great work, and I want my work to do great things. I’m always looking for ways in which I can exercise my skills in collaborative settings with other cool people who, like me, are relentlessly curious and find joy in the work of design and problem-solving.

1 Comment

  1. Carl Slotnick says:

    I collect old cowboy & rodeo pins & badges & think that your designs for the
    Fort Worth Stock Show & Rodeo are some of the nicest I have ever seen.

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