The Amazing Race™ Pit Stop Prize Photography I was tasked with shooting several of the destinations featured as Pit Stop Prizes on Season 31 and upcoming Season 32 of CBS’… CBS Pit Stop Prize Photography
Travel for Good™ 2019 Program Strategy, Design, Relaunch and Management Travelocity® is pleased to announce the 2019 relaunch of the revamped and refocused Travel for Good™ program. Travel for Good™… Travel for Good™ 2019 Program Strategy, Development and Relaunch
Travelocity’s AR Mobile App Click to watch a demo! In late 2018, I worked with the Mobile App Marketing team at Travelocity on the development of Augmented Reality functionality for… Travelocity AR App
House of Destiny Brand Identity Guidelines House of Destiny hired me to develop a brand identity system that addressed several things – 1) address current needs but allow for growth,… House of Destiny Brand Identity and Guidelines
An Brand Narrative written for employees at the launch of PMG’s rebrand and repositioning in 2017. … PMG Brand Narrative
Iceland Photography My husband and I took a trip to Iceland to drive the Ring Road for our 10th anniversary in 2017. Below are a selection of photos that I… Iceland Photography
The Customer First Guarantee Logo Design work completed by Amelia Leicht for Travelocity. The Customer First Guarantee was Travelocity’s core differentiated product from 2016 – 2018.… Customer First Guarantee™ Logo Design
Go & Smell the Roses™ Landing Page Design During the transitional period of Travelocity’s acquisition by Expedia, resources were simply not allocated to teams or projects that weren’t transactional in… Go & Smell the Roses™ Campaign Landing Page Design
Travel for Good™ 2014 Logo Redesign Travelocity revamped its Travel for Good program in 2014, for which I volunteered to design the branding. Service/community are core to my beliefs, so… Travel for Good™ 2014 Logo Design
Ginger’s Treats Logo Design and Branding Work Katie Metz hired me to design a logo for her new business – an organic, preservative and additive-free line of dog treats she… Ginger’s Treats Logo Work
Logo work completed by Amelia Leicht for Travelocity’s #iWannaGo Contest in 2014.… iWannaGo Logo Design
Cash Will Trash Your Culture Infographic The purpose of this infographic was to concisely explain the complex idea that cash-based award programs are detrimental to workplace culture and provide actionable… Cash Will Trash Your Culture Infographic
2014 Fort Worth Stock Show and Rodeo Commemorative Badge I had the opportunity to design the commemorative badge for the Fort Worth Stock Show and Rodeo for several years while… 2014 Stock Show Badge
Show poster for The Red Airplanes illustrated and designed by Amelia Leicht.… The Red Airplanes Show Poster
Travelocity Email and Online Advertising Campaigns From 2013-2014, I worked on design for campaigns from Travelocity’s Merchandising team. The ad sets appeared online on the Travelocity website, on social media,… Online and Email Merchandising Banners
Team-de-monium Poster Campaign Inspirus launched a hackathon event, for which I was tapped to develop an internal marketing campaign that would communicate the purpose of the event, generate interest, and… Team-De-Monium Poster Campaign
2012 Fort Worth Stock Show and Rodeo Commemorative Badge I had the opportunity to design the commemorative badge for the Fort Worth Stock Show and Rodeo for several years while… 2012 Stock Show Badge
2011 Fort Worth Stock Show and Rodeo Commemorative Badge I had the opportunity to design the commemorative badge for the Fort Worth Stock Show and Rodeo for several years while… 2011 Stock Show Badge
